BMW Premium Selection now in India

With the premium car market growing in India despite economic setbacks, the range of used premium cars is also growing. As a result it is natural for premium car makers to set up their own pre-owned car business, and that's exactly what BMW has done with the inauguration of the 'BMW Premium Selection'

BMW India has launched their ‘BMW Premium Selection’ range in India. The BMW Premium Selection is BMW’s range of used cars. BMW selects used BMW cars and comprehensively examines them on a 360-degree check before they make it to the Premium Selection.

The BMW Premium Selection of cars also comes with a full detailed history of servicing, maintenance and repairs. Any BMW that is not properly maintained cannot feature in the BMW Premium Selection. Once a car is selected, it is technically and visually refurbished completely.

All used BMW cars that will be made available under the BMW Premium Selection will be less than five years old and will not have clocked more than 1,20,000 kilometres. BMW will also offer a warranty on the BMW Premium Selection range up to 24 months or 2,00,000 kilometres, whichever is earlier. Owners of BMW Premium Selection cars will also have the option of taking BMW’s India Road Side Assistance which is a 24-hour, 365 days a year initiative to provide back-up in case of need.

BMW India President Andreas Schaaf said, “BMW Premium Selection will play an important role in the success of our company. It has its very own chapter in the ‘Story of joy’. We believe that a decisive factor in the development of BMW Premium Selection business will be through establishment of exclusive and luxurious BMW Premium Selection showrooms of international standards at important commercial centres across the country. We stand behind every BMW Premium Selection vehicle for guaranteed quality and premium services. At the same time, BMW Premium Selection is an official promise of quality to demanding customers which guarantees certain standards.”

The BMW India website will have the full range of used cars in their BMW Premium Selection updated on a real time basis. All technical details, maintenance history and actual photographs of all cars featuring on the BMW Premium Selection list will be available on the site.

BMW Premium Selection vehicles can now be selected through exclusive BMW Premium Selection dealerships at seven locations in India, namely Bird Automotive (Gurgaon), Krishna Automobiles (Ludhiana), Infinity Cars (South Mumbai), Bavaria Motors (Pune), Navnit Motors (Bangalore), KUN Exclusive (Chennai) and KUN Exclusive (Hyderabad).

BMW India has set up a dedicated team of trained technical and sales professionals to set a new benchmark for quality and customer care in the pre-owned car business in India.

Source : Zig Wheels

Why BMW be Famous, What are the advantages BMW Car ?

Why BMW be Famous, What are the advantages BMW Car ?

First, recognize the BMW's company.

If you own a BMW, you know why you love the brand. There is something about BMW Parts that make your car the best on the road. Well, there is a lot that goes into the make of the vehicle and before it got into your hands, the BMW Company made some important moves. Understand the BMW brand a little bit more and read all about the company’s history, logo, and their mission statement.

First of all, BMW is part of a group of companies, the UK sales subsidiary of BMW AG. As one of the ten largest car manufacturers in the world, the BMW Group is comprised of 23 production and assembly pants within 13 different countries, 41 sales subsidiaries worldwide, and 10 Research and Development locations networking in five separate countries. This is all in thanks to Munich, Germany where the company was founded in 1916. BMW initially hard on aircraft engine development because of the World War I. Because of this, the company reinforced up a repute for excellence and reliability.

As of September 2007, the BMW Group initiated a brand new strategic direction. Their plan for the years up to 2020 is to strengthen their production world wide and increase sales to more than two million automobiles a year. Not only do they want to expand existent businesses, the BMW Group wants to develop innovative areas of activity that will be profitable to the consumer and the company. As of 2007, BMW will begin concentrating on investing future technologies and pioneer new drive systems and concepts. This new strategy is known as Number One, which stands for “New Efficiency” and “New Opportunities.” This will give the BMW Group a lead over their competitors and actively create a more profitable future for the company.

The BMW logotype was divine by the aeroplane engine fabrication the company was founded on. It was declared that a pilot’s view through the propellor was of an alternating white and blue hence the famous white and blue symbol of BMW stems that make up the emblem. To enhance its look in modern day, the BMW logotype has become stylized throughout the years. It now entails solid quarters of blue and white to remain solid.

Currently, the BMW Group is made up of three dissimilar group brands. One is the BMW, which stands for one thing and one thing only, sheer impulsive pleasure. The mini brand BMW proves to win hearts all over the world. It is refreshingly unique with a spontaneous edge that is ideal for young, unconventional drivers. The Rolls-Royce has been part of the BMW Group since 2003. This is one of the most luxurious and well known brands in the world.

The BMW Group’s mission statement worldwide is as follows:

“The mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading supplier of premium products and premium services for individual mobility.”